BE OPEN, a global philanthropic foundation whose aim is to foster creativity and innovation, has launched a call for action inviting people to explore the subject of hands.
In an age when we more commonly use our hands to type, be it texting on our smartphones, emailing or working on our computers, the initiative seeks to challenge us to look at our hands in relation to making, creating and communicating.
Participants are invited to submit pictorial responses that illustrate how we fashion, craft, build and communicate using our hands. Material can be posted on Twitter, Instagram or via the BE OPEN website and entries will be appraised and uploaded as they are received.
The BE OPEN team will work with an international jury to select a winner, who will then be invited on a three day, all expenses paid trip to the Milan Expo 2015.
The call for entries is being launched as a preamble to BE OPEN’s participation in the Milan Expo 2015, where the foundation will create a showcase that responds to the Expo theme “Feeding the Planet, Energy for Life”.
BE OPEN Founder, Russian philanthropist, businesswoman and entrepreneur Yelena Baturina says: "I am looking forward to seeing the responses to this typically open-ended BE OPEN project. The idea is to allow entrants as much freedom as possible in the interpretation of the theme, so that we generate some profoundly unusual thoughts and responses. This is what I enjoy about BE OPEN's work - the fact that it celebrates the outsider and the tangential thinker because, often that is where true creativity lies."
The BE OPEN foundation was launched during Milan Design Week 2012, with the goal of becoming a bridge between philosophers, sociologists, designers, architects, urbanists, artists, writers and opinion leaders and the promising new minds of the younger generation.
You can find out more and submit entries at http://www.beopensocial.com/about/
Posted in collaboration with BE OPEN.