I first became aware of Studio William on a visit to the V&A during London Design Festival a couple of years ago. The company’s 2012 exhibition Sweet Instruments of Desire showcased innovative and practical new cutlery forms designed by students in response to a brief that invited them to explore how creativity and innovation can impact on the sensory experience of design. It was one of those serendipitous design festival discoveries that stuck in my mind.
Founded in 2005 by industrial designer William Welch, and based in Stratford-upon-Avon in Warwickshire (just a few miles from my own home), Studio William has built a reputation for producing beautiful, elegant and timeless cutlery. Their designs appear on the tables of numerous Michelin starred restaurants and stylish homes, and the Mulberry range, which received a coveted red dot award, can even be found at the Prime Minister’s residence, 10 Downing Street.