The Loft | an apartment based Amsterdam pop-up store
The Loft Amsterdam pop up concept store

These images from Amsterdam homeware and furniture pop up concept store The Loft have appeared on a few other blogs this month already, but I wanted to share them here because I think they exemplify a growing trend towards showcasing products in more intimate environments that are designed to evoke the feeling of a real home rather than in the context of a retail showroom.

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Helen PowellComment