Serif TV
Serif TV by Bouroullec Brothers for Samsung | Design Hunter

Last week I was invited along to the beautiful neo classical River Rooms at Somerset House for the launch of Serif TV. The culmination of a 2 year collaboration between the Bouroullec Brothers and Samsung, Serif breaks away from the preoccupation with ultra flat screens and instead offers a design that is intended to sit more naturally within the home. The choice of both the location and the timing of the launch - during London Design Festival rather than at an electronics show - only served to reinforce the impression that this is a television that belongs not to the world of technology but to the world of furniture and design.

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Helen PowellComment