Margaret Howell AW12

A few months ago I visited the National Wool Museum in Wales. If you happen to find yourself in that part of the world it's a destination that's well worth a visit. You can follow the process of wool making from fleece to fabric and there's a textile gallery with a large collection of Welsh woollen blankets. The thing that fascinated me most though was seeing how teasels were traditionally used in the combing process to loosen the fibres and so soften the wool.

A series of photographs by Koto Bolofoto for Margaret Howell's new campaign captures the use of these spiky, architectural wildflowers in the woollen industry. The images, which perfectly reflect Howell's strong, quiet style, were taken in Scotland, where the jumpers in the collection are knitted.

Margaret Howell is well known for her love of honest, enduring British design and her support of traditional skills. Her AW12 catwalk show had a distinctly Scottish feel, with lots of tweed and cashmere and models wearing Tam o' Shanters. You can view the show here.