Penhaligons unveil new design for their Regent Street store

More than 140 years after their first shop opened on London's Jermyn Street, Penhaligons iconhave just unveiled the relaunch of their Regent Street boutique designed by Christopher Jenner.

Inspired by the Beaux Arts style for which Regent Street is famous, the new design reflects the company's heritage as a luxury brand and its contemporary approach to perfumery.

Christopher Jenner, who previously designed the Penhaligons store in Singapore and has also worked with Diptyque (Design Hunter featured his design for the Diptyque Leadenhall Market store back in September), has created a tactile and magical space combining Edwardian splendour with striking contemporary design.

Fittings have been designed to reflect the iconic shape of the Penhaligons perfume bottle. The company's signature clear glass bottle with a ribbon wrapped stopper was first used by its founder William Penhaligon in 1872.

The brand's iconography is layered into the design.

Giant padded walls, punctured by brass buttons and chamfered light boxes, draw the eye into a kaleidoscope of heritage.

The ceiling pattern is inspired by Tudor fretwork.

Overall the effect is of an opulent Edwardian environment brought up to date with twenty-first century finishes and materials. To my mind Christopher Jenner's design certainly succeeds in reflecting the company's values and providing a unique showcase for its luxury products. icon

Images: Michael Franke

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