Ideology

Sheffield based Ideology Boutique, whose Autumn Winter lookbook was featured on Design Hunter last year, have again worked with photographer India Hobson for their Spring Summer campaign.

Stockists of Margaret Howell, YMC, Ally Cappellino, Superga and APC alongside other similarly understated brands, they have opted for minimal and modest styling, with splashes of dark green foliage evoking an easy, natural feel.

Images by India Hobson for Ideology Boutique