Design Hunter & MADE Unboxed
Who doesn't love snooping around other people's homes?
A little while back I was approached by MADE and invited to get involved in the launch of a new social media feature they have just unveiled over on their blog. Unboxed is designed to offer you a glimpse inside people's homes so that you can see how they have styled MADE products in their own space. MADE sells exclusively online - although the company does currently have a couple of showrooms where you can view their products - and it's easy to see how a concept like Unboxed helps address some of the concerns we might have about buying furniture and homewares from an online retailer. I'm happy to buy online but I still like to do a little research and familiarise myself with the product before I buy.
"People not only want to see products in a real life situation, but more than ever we are fascinated by how others have decorated their homes," says MADE.com Co-founder and Creative Director Chloe Macintosh. "Unboxed contextualises our products. But more than that, it demonstrates 'collaborative consumption', empowering customers to take inspiration from each other."
I was on holiday when the site launched a couple of weeks ago so some of you may have spotted this via Twitter already, but if you missed it you can see our home featured on Unboxed here if you'd like to take a look around.
As usual, Albert whippet managed to photobomb most of the shots. I couldn't help raise an eyebrow when the MADE team described him as 'the sweetest whippet in the world'. Hmm....
I think I need to hire him an agent for modelling contracts.
And you can join in and upload pictures of your own home too.
PS -The MADE rug featured in our home tour is the Isis.
(Huge thanks to the very talented Rita Platts who took the photographs of our home.)