Press juice visual identity by Mercer
I've been thinking a lot about branding recently for a project I'm going to be working on later in the year, and have been admiring this visual identity created by Mercer for London cold-pressed juice company Press.
The identity was created to communicate both the physical process of the cold-press technique and the premium quality of the product.
Along with the perfectly executed still life styling and photography, I love how simply but clearly it conveys the essence of the product.
Styling by Jude Temianka. Photography by Tobi Jenkins.
View more here.