Press juice visual identity by Mercer

cold press juice

I've been thinking a lot about branding recently for a project I'm going to be working on later in the year, and have been admiring this visual identity created by Mercer for London cold-pressed juice company Press.

The identity was created to communicate both the physical process of the cold-press technique and the premium quality of the product.

Along with the perfectly executed still life styling and photography, I love how simply but clearly it conveys the essence of the product.

Styling by Jude Temianka. Photography by Tobi Jenkins.

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