Name to know | S2 20
Hege has put together such a lovely collection of things, many of which I haven't seen elsewhere, and I look at a lot of interiors shops and blogs!
"I wanted to create an online shop that really gave individual designers and artists the chance to showcase their talents and passions, as well as capturing the pared back Nordic style I love so much" says Hege who is Norwegian but has lived abroad in the UK, France and China since studying at Strathclyde University.
"While much of what we recognise as Nordic design has become 'trendy' and perhaps ubiquitous, I really wanted to celebrate the understated elegance combined with functionality that defines true Nordic style. By choosing to work with individual artists and designers, who are perhaps less well known, I hope to bring their flawless craftsmanship to a wider audience without sacrificing that classic Nordic look that many people are looking for today."
What's their style?
Timeless Nordic design for those who don't want to follow the crowd, with a focus on simplicity and minimalism.
What do they sell?
Homeware and lifestyle products from artists and designers who work on a smaller scale, producing unique and understated items.
Candle holders by Nicholas Oldroyd Design, oak frames by Moebe, organic cotton t-shirts handprinted with simple minimalist designs, wool wall hangings by Elkeland, and a limited edition print collection by Samantha Totty. There's also a great selection of destination travel books and independent interiors and lifestyle magazines including Open House, Living with Plants.
Design Hunter loves...
...the organic shapes and graphic details of the beautiful Second Skin collection of plates and bowls designed by Dutch product stylist July Adrichem who formerly worked at Piet Boon.
Selected styling and photography is by Bianca of My Unfinished Home