Hem launch the Alphabeta lamp by Luca Nichetto
Online design brand Hem is launching a new customisable lamp by Luca Nichetto at London Design Festival later this month. To coincide with the Festival the brand will also open its first UK retail store, a pop-up, in London’s Seven Dials.
Alphabeta is a modular pendant lamp crafted from hand spun steel and designed to be configured by the customer. It comes in eight different shapes with interchangeable top and bottom shades. Each is available in a range of different colour options, as well as in black and white. Customers can play around with different options to create their own personalised shade using this fun online configurator.
A playful installation taking over one of the West Wing Galleries at Somerset House from 21 - 27 September will feature 44 Alphabeta lamps tethered to a grand piano. Each of the lamps will illuminate at the touch of the pianos keys. To bring the installation to life, a pianist will be playing daily at 1pm and 6pm during the exhibition. At other times visitors will be invited to play the piano themselves and experience the constellation of lamps glowing above their heads.
The Alphabeta installation will run from Monday 21st September – Sunday 27th September 2015 at Somerset House.
The Hem pop-up store is open from Saturday 19th September to Sunday 31st January 2016 at 9 Earlham Street, London WC2H 9LS.
Styling by Lotta Agaton. Photography by Mikkel Mortensen.