As part of their ongoing Community of Craft project, which aims to explore the importance of craft in the 21st century, and how it can help build and shape communities, both locally and globally, style magazine Jocks&Nerds and Detroit based Shinola are collaborating on a unique pop-up series in the Shinola London store.
Over the coming months five different craftspeople will be setting up their workshops in the Soho store. Members of the public will be able to watch them working learn what is involved in their craft and purchase their own bespoke items.
Following on from the first event with Nigel Ruwende of bespoke apron company Saint & Birchley, this month it's the turn of Thidaa Roberts, an architect and potter based in East London who handcrafts pottery under the name of Blue Guy.
Blue Guy Pottery will be taking up residence from 29-31 May. As well as selling her work Thidaa will be throwing and handpainting pieces in store and talking about her craft with customers. She will also be available to take bespoke orders.
Head over to Jocks&Nerds to read Thidaa's thoughts on the 'slow movement' and find out what inspires her work.
Experience Thidaa designing and creating her Blue Guy pottery at the Shinola store at 13 Newburgh Street, London W1 from 12-6pm on Friday 29 May and Saturday 30 May and from 12-4pm on Sunday 31 May.
Photography: Kevin Davies
Posted in collaboration with Jocks & Nerds