Design Hunter is featured in the Elle Decoration Directory

Design Hunter in Elle Decoration Directory

I was hugely excited to discover that Design Hunter had been included in the Elle Decoration Directory this month.

Published as a supplement to the April edition, The Directory is Elle Decoration's secret address book, revealing their A-Z insider guide to everything from antiques, to lighting and wallpaper.

Design Hunter is included alongside some wonderful design blogs - Decor8, Decorenvy, Ems Designblogg, Ollie and Seb's Haus and the beautiful food and styling blog Local Milk.

I am always thankful when anyone is kind enough to say that they enjoy reading Design Hunter, but as Elle Decoration has been one my favourite magazines for many years I'm particularly delighted and honoured to be mentioned by a publication I love and admire so much.

Thank you Elle Decoration!

Elle Decoration Directory

The Elle Decoration Directory is available with the April edition of Elle Decoration which is on sale until April 8th.

Bedtime Story

Eve mattress

On average we spend a third of our lives in bed. A restorative night's sleep is essential to our well being, so a good mattress is probably one of the most important purchases we make for our home.

When I was choosing one for our bed a few months ago I found the whole process much more difficult than I'd anticipated. A mattress, perhaps more than any other item, is something you really do need to try before you buy. I tested out quite a few before deciding, but the problem is of course that you are only able to try them out briefly in store and it's hard to avoid feeling self conscious in front of other shoppers and perhaps also slightly pressurised, however helpful and well-intentioned the sales advisers are. This obviously isn't ideal when you're considering such a large purchase. Wouldn't it be great if when buying a new mattress you could test it out at home first?

Enter Eve mattress, whose stated aim, alongside making comfortable mattresses designed and engineered in the UK, is to offer a more straightforward and pleasurable buying experience. Their key point of difference though is that they offer a 100 day at home trial or 'sleepover'.

Eve asked if I'd be interested in helping them tell their story, so I spoke to James Fryer, the company's Head of Product to find out more.

Eve Mattress 2

How did the Eve mattress story begin?

As a team we've been involved in selling mattresses online for a few years and have sold over 75,000 in 18 countries with a previous company. As you can imagine we learnt a lot in this time about what consumers want when it comes to buying a mattress and we went through a process of testing and refining the product during this period. Eve was born out of this. We wanted to create the perfect mattress and offer a purchasing experience that was unique and easy - our guiding principle being 'simply beautiful and beautifully simple'.

What makes you different?

If you look at other companies in this space you'll notice a lot of similarities between them all: mattresses are over-priced, the product offering is complex, there's a lack of clarity around the components used and the encumbent brands are tired and archaic. We created Eve to challenge all of this. We offer one amazing product, a purchasing trial and a returns process that's super user-friendly; all supported by a brand that is vibrant and aspirational!

A mattress in a box seems like a new concept. What are the main benefits?

The main benefits are around transportation for us, and to make it easy to get the mattress into our customer's bedrooms. We also saw it as an exciting opportunity for our talented designers. They use the box as a canvas for their creative outlet and the result is incredible! Every element of the product was important to us and we even obsessed over the parts that the consumer may never see - from the inside of the mattress to the beautiful sleep related quotes inside the box itself.

Eve mattress | Design Hunter

A 100 day trial and 10 year guarantee sounds very generous...

For us the customer experience is just as important as the product. We believe the only way you can know if a mattress is right for you is by sleeping on it, so that's why we introduced the 100 day trial. We started off by creating the perfect mattress, but then of course, if for any reason someone isn't happy, we'll collect and provide a full refund, no questions asked. I think this makes us unique.

Eve mattress

How did you guys meet and who does what?

We were all friends for years before going into business together over four years ago. Joe is in charge of operations and customer experience, Jas is the CEO, and I'm responsible for product development. Kuba is the creative of the group, in charge of our brand.

So what's your company HQ like then?

Right now it's a hive of activity. We've received a lot of press and Eve has taken off like a rocket, but we wouldn't want it any other way!

Are any of you ever tempted to take a quick power nap? All in the name of product testing of course!

Well, we do have an Eve in the office, but ironically for us owning a mattress company, we are so excited about this brand and where it is heading we can hardly sleep! We do however, end up having a lot of meetings on the Eve!

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READER OFFER

Enter the words 'DesignHunter' into the special instructions box during check out to receive a limited edition free gift when ordering from Eve.

 

Posted in collaboration with Eve.

Design Hunter Tastemaker Sale at Casafina

Benni rug | Design Hunter Casafina Tastemaker sale

A little while ago I was approached by the members only homeware boutique Casafina and invited to curate a tastemaker sale for them. Using some of my own furniture, rugs, lighting and decorative objects as a starting point I worked with the Casafina team to help them put together a sale designed to reflect the look, feel and colour palette of my own home.

The sale has just launched and will run for the next few weeks, so I wanted to share a small taster of it here on Design Hunter.

The pieces in the sale have all been chosen with my love of simple, understated enduring style in mind. As regular readers will know I tend to prefer clean lines, strong shapes, natural materials and interesting textures over lots of colour and pattern, so there are lots of blacks, whites, greys and neutrals.

Our home definitely doesn’t have an ‘off the shelf’ look that’s confined to one style – there are elements of Scandinavian, mid-century and modern rustic style, but these are combined with eclectic pieces we’ve collected and objects that evoke happy memories of places we’ve visited.

 

Casafina tastemaker sale | Design Hunter

This Benni rug is one of my favourite items in the sale. The perfect counterbalance to either clean lined contemporary designs or classic mid-century pieces, it would also work equally well used to pull together a more eclectic bohemian look.

If you'd like to discover more of the pieces I picked out as my favourites you can join Casafina and view the Design Hunter tastemaker sale here. (Casafina is a members only site so you'll need to sign up before you can shop the sale.) There's also an interview with me about my home and my blogging journey over on their blog MiCasa, along with my thoughts on some of the key interiors trends we've seen so far in 2015.

www.casafina.com