Today I'm featuring another 'Name to know' as part of an occasional series introducing independent shops and designers I hope you will enjoy discovering.
Founded by former fashion buyer Nuala Sharkey and based in East London, LO+BEHOLD is a new online destination which brings together a collection of colourful and creative homeware and gifts for the modern home.
"As a mum of 2 young boys, I was looking to create more work-life balance than my previous career could offer" said Nuala. "I've always had a desire to create my own business and so this felt like a way to follow my passion and be able to see the kids a bit more. So the website was born from a passion for interiors and homeware, especially Scandinavian, but in our own home we love to mix vintage pieces with modern to create an eclectic look. We may add some vintage to the range further along... so watch this space."
"The vision for the store was to create a destination offering the quirkier side of Scandinavian homeware. The pieces are carefully selected for their colour, pattern or their ability to work as a statement piece. Our own style is fairly minimal and we prefer a neutral palette with white and greys, so these pieces add the vital colour and personality. My own background training was in textile design so I'm especially drawn to fabric and pattern, which has influenced the product selection."
"We wanted the website to reflect the modern but minimal selection so the branding and design was worked on with that in mind. We also wanted the website to be as beautiful as its contents and hope we've achieved that. We've tried to follow this ethos from the website through to the packaging so that the whole customer experience should reflect the lovely nature of our product."
What's their style?
"We've got a Scandi slant, but not exclusively so," says Nuala. "We choose each product for its ability to transform your home into a cool, vibrant and happy place."
What do the sell?
Playful graphic cushions, stylish shelving, brass vases, marble kitchen accessories, minimal lighting and other stylish, affordable updates designed to add personality and a relaxed vibe to your home.
Brands like Ferm Living and Broste Copenhagen feature alongside pieces by Hackney based designer Eleanor Bolton.
Design Hunter loves...
...this geometric mohair blanket by Dutch designer Lile Sadi (above). A stand out piece that would liven up any room, the colour palette includes pretty much all of the shades I'm in love with right now - indigo, blush, soft grey and white.
Here are a few more of my favourites: