How to sell your home the Fantastic Frank way
Fantastic Frank has been receiving the attention of some of my favourite design bloggers this week. If you haven’t yet discovered it, it’s a Swedish property website aiming to spearhead a quiet revolution in the way we market and sell our homes.
The company’s strong focus on design and photography is what sets it apart. Great styling and photography on a par with that which you might expect to find in the pages of an international design magazine give modern and characterful expression to the homes they represent, and have made Fantastic Frank one of Stockholm’s best known estate agencies.
A team of stylists works to bring out the character of each home, carefully presenting it to its best advantage by focusing on details and drawing out beauty from each and every angle. The photography mixes art and marketing, creating a sense of uniqueness and individuality and subtly evoking emotions such as love, warmth and comfort. The aim is to reach the few people who will really fall in love with the property, rather than the many who will just like it.
It’s refreshing to see someone shaking up the rather uninspiring world of estate agent photography. Like all things, it comes at a price, but it’s not difficult to recognise the potential for recouping the costs involved by achieving a higher selling price for your property.
Anyone know of similar sites in other countries? I haven’t come across one, but would love to see this idea launching here in the UK.
on DVD, interrupted only by 
at the weekend.
Hi, there's the modern house – themodernhouse.net – who have been doing it for a while but only with architect designed places.
Hi, there's the modern house – themodernhouse.net – who have been doing it for a while but only with architect designed places.
Yes, I always enjoy browsing through properties on The Modern House, though I wish more of them were outside of London and the south east. What's different about Fantastic Frank though is the focus on how the properties are presented. They aren't necessarily uniquely interesting from an architectural perspective but the styling and photography is superb.
Yes, I always enjoy browsing through properties on The Modern House, though I wish more of them were outside of London and the south east. What's different about Fantastic Frank though is the focus on how the properties are presented. They aren't necessarily uniquely interesting from an architectural perspective but the styling and photography is superb.
Our sentiments exactly! Love what Fantastic Frank are doing, and there is definitely a market for this kind of approach in the UK — it's how we came to sell our individual, midcentury bungalow last summer. We photographed and documented the property in a way that we knew estate agents couldn't, blending its history with lifestyle, and sold it privately within a couple of weeks. (We actually sold it for £100k more than a comparable achieved this year). We created a microsite and online brochure and used social networking to help spread the word… we piqued the interest of a number of blogs and also Midcentury Magazine who ran a 10-page feature on the property.
Understanding that lifestyle plays such a big part in property sales, we'd love nothing more than to help others do the same! 😉
Microsite
Online brochure
Renovation booklet
…and the full story
We've now relocated to lovely Whitstable and are renovating "Cambria" and posting progress here on our Journal.
Our sentiments exactly! Love what Fantastic Frank are doing, and there is definitely a market for this kind of approach in the UK — it's how we came to sell our individual, midcentury bungalow last summer. We photographed and documented the property in a way that we knew estate agents couldn't, blending its history with lifestyle, and sold it privately within a couple of weeks. (We actually sold it for £100k more than a comparable achieved this year). We created a microsite and online brochure and used social networking to help spread the word… we piqued the interest of a number of blogs and also Midcentury Magazine who ran a 10-page feature on the property.
Understanding that lifestyle plays such a big part in property sales, we'd love nothing more than to help others do the same! 😉
Microsite
Online brochure
Renovation booklet
…and the full story
We've now relocated to lovely Whitstable and are renovating "Cambria" and posting progress here on our Journal.
@ Bungalow Industries – Thanks for the links. I checked them out and you did an amazing job. Look forward to hearing more about your renovation of "Cambria".
@ Bungalow Industries – Thanks for the links. I checked them out and you did an amazing job. Look forward to hearing more about your renovation of "Cambria".
nice pictures…..thanks for sharing with us.
nice pictures…..thanks for sharing with us.